La Zeta 95.7FM is bringing its signature sound to Rogers this summer with a live concert at Butterfield Stage. The radio station, which serves the Northwest Arkansas Hispanic community with regional Mexican music, will headline the June 26 edition of the Railyard Live Concert Series.
The event runs from 7 p.m. to 10 p.m. at Butterfield Stage, located at 101 East Cherry Street in downtown Rogers. La Zeta 95.7FM, a Spanish-language station based in Springdale, has become a staple for listeners who tune in for corridos, rancheras, and contemporary regional Mexican hits.
The Railyard Live Concert Series has become a summer tradition in Rogers, transforming the city’s entertainment district into an open-air venue that draws crowds from across Northwest Arkansas. Butterfield Stage sits at the heart of The Railyard, a mixed-use development that has revitalized downtown Rogers over the past several years.
La Zeta 95.7FM joins a lineup of community programming that has included various cultural events throughout the year. The station, which broadcasts from studios in Springdale, reaches listeners throughout Benton and Washington counties with a mix of music and community content targeted to the region’s growing Hispanic population.
Attendees can expect an evening of live entertainment in one of Rogers’ most recognizable outdoor venues. The Butterfield Stage, named after the historic Butterfield Overland Mail route that passed through the area, has hosted numerous concerts, festivals, and community gatherings since the Railyard development opened.
Parking is available throughout the downtown Rogers area, including public lots along Walnut Street and near the Rogers Public Library. The venue is within walking distance of several restaurants and bars in the district, making it convenient to make an evening of it.
For those unfamiliar with the area, the Butterfield Stage is situated at the intersection of East Cherry Street and First Street in downtown Rogers. The location places the concert series within the city’s designated entertainment corridor, which has seen significant investment and development in recent years.
The event comes during peak concert season in Northwest Arkansas, when communities across the region host outdoor performances drawing attendees from Fayetteville, Bentonville, Springdale, and surrounding areas. The diversity of programming reflects the region’s cultural growth, with events ranging from country and rock to Latin music and multicultural festivals.
La Zeta 95.7FM has been broadcasting to the Northwest Arkansas area for over a decade, providing Spanish-language programming that serves a community that has grown significantly in population and cultural prominence. The station’s involvement in local events signals its continued commitment to community engagement beyond traditional radio broadcasts.
Concertgoers are encouraged to bring lawn chairs or blankets for seating, though some attendees may prefer to stand near the stage area. The venue is open-air, so dressing for the summer weather is advisable.
This concert represents one of several high-profile events scheduled at Butterfield Stage throughout the summer months. The Railyard Live Concert Series has become a destination for residents seeking free or low-cost entertainment options in the region.
For more information about the Railyard Live Concert Series or other city events in Rogers, residents can visit the City of Rogers calendar online or contact the Parks and Recreation Department.
Source: Rogers City News
