the air’s buzzing with more than just the sound of mountain bikes whizzing by on the Slaughter Pen trails. Local entrepreneurs Alex and Jonathan de la Fuente, founders of Hightag, have just reached a significant milestone. They’re part of a group of 15 outdoor recreation startups graduating this week from the Embark accelerator program. This national initiative, hosted by Founded Outdoors and REI Path Ahead Ventures, is dedicated to empowering entrepreneurs of color by providing the resources they need to launch innovative businesses.
What’s Happening
Hightag is a unique Arkansas-based company that’s making waves in the outdoor sports world. Their technology lets mountain bikers, skiers, and other athletes automatically capture photos and videos of themselves in action. It’s like having your own personal sports photographer, without the hassle. This week, Alex and Jonathan are celebrating their graduation from Embark—a program that has supported them in refining their business model and expanding their reach.
Embark, which brings together a diverse mix of startups, is designed to help founders like the de la Fuentes overcome barriers and scale their businesses effectively. The program’s culmination is more than just a ceremonial capstone. It marks the beginning of new possibilities for Hightag as they continue to innovate in the outdoor sports space.
Why It Matters for NWA
Northwest Arkansas is quickly becoming With places like Coler MTB Preserve and Lake Atalanta offering world-class trails, it’s no wonder that local businesses are emerging to support and enhance these recreational experiences. Hightag is not just adding value to the outdoor sports community; it’s showcasing the region’s commitment to inclusivity and innovation.
For Bentonville, a city that thrives on its vibrant outdoor culture, having a homegrown company like Hightag succeed highlights the area’s potential as a hub for entrepreneurial growth. Local businesses like theirs contribute to the community’s economic vitality and serve as inspiration for other aspiring entrepreneurs in the region.
What to Know / What to Do
For families looking to enjoy the trails this weekend, or solo adventurers seeking to capture their mountain biking exploits, Hightag offers a solution that makes those memories last. Whether you’re clipping in or just looking for a good walk, their technology can enhance your outdoor experience.
If you’re interested in seeing what Hightag is all about or want to support local startups, keep an eye out for them at regional outdoor events. They often collaborate with local biking events and could pop up at spots like Fitzgerald Mountain or Hobbs State Park. Remember, supporting local businesses isn’t just about buying their products—it’s about engaging with the community and sharing in their journey.
Congratulations to Alex and Jonathan on their graduation from Embark! It’s an exciting time for Hightag and Northwest Arkansas. As this dynamic duo continues to grow their business, they’ll undoubtedly contribute to the region’s reputation as a leader in outdoor innovation.
Source: OZ Trails
