Highlands Oncology announced the start of construction on its seventh cancer-care center, a five-story, 125,000-square-foot facility in the Pinnacle Hills area of Rogers. The new center will be located along Interstate 49 near 4872 W. Pinnacle Hills Parkway.
This is the largest facility developed by Highlands Oncology to date and represents a significant expansion of cancer care services in Northwest Arkansas. The new center will include advanced diagnostic and treatment technologies designed to accommodate a growing patient population. Highlands Oncology specializes in comprehensive cancer treatment, offering chemotherapy, radiation therapy, and supportive care.
The facility’s location in Pinnacle Hills, a rapidly developing commercial corridor in Rogers, positions it to serve patients from across Benton County and surrounding regions. The 125,000 square feet of space will be configured to support outpatient oncology services, infusion suites, imaging, laboratory services, and administrative offices. Highlands Oncology anticipates that the center will employ several hundred healthcare professionals across clinical and support roles once fully operational.
Construction follows Highlands Oncology’s strategic plan to expand access to cancer treatment outside of its Springdale headquarters, which has served as the organization’s primary base since its founding. This new center in Rogers will be the seventh operated by the organization, emphasizing the regional growth in healthcare infrastructure to meet rising demand for oncology services.
Healthcare industry analysts note that Northwest Arkansas has increased investment in medical facilities in recent years, due in part to population growth and a more extensive regional healthcare network. Highlands Oncology’s decision to build a large-scale center in Rogers reflects this trend, aligning with broader efforts to attract specialized medical providers to the area.
Located near major roadways, the Rogers Cancer Center will improve patient access by reducing travel times and expanding service availability within the rapidly growing city. Local officials have supported the project as part of a continuing effort to diversify Rogers’ healthcare resources and provide residents with advanced medical options closer to home.
The ongoing construction is expected to take 18 to 24 months, with an anticipated opening date in early 2026. Highlands Oncology plans to equip the center with state-of-the-art radiation oncology technology alongside comprehensive chemotherapy and diagnostic facilities. This integrated approach aims to streamline patient care, reducing the need to visit multiple locations for cancer treatment.
Highlands Oncology was founded in Springdale and has grown steadily since its inception, now serving thousands of patients annually across Northwest Arkansas and eastern Oklahoma. The firm operates several smaller clinics in the region, but the Rogers center will become its flagship facility for comprehensive oncology services.
As the organization expands, Highlands Oncology is expected to add a variety of oncology specialties, including medical, surgical, and radiation oncology, as well as clinical trials and genetic counseling. The center’s size and layout will also allow for future growth in research and potentially affiliated academic partnerships.
The choice of Pinnacle Hills for this major investment aligns with the area’s ongoing commercial and residential development, which includes recent additions like Whole Foods Market and other healthcare providers. The growth has made the corridor a focal point for services that support the city’s increasing population and its surrounding communities.
Local economic development leaders have highlighted the new Highlands Oncology center as a key contributor to Rogers’ job market and healthcare sector expansion. By providing specialized cancer treatment options locally, the center is anticipated to reduce the need for patients to travel to larger metropolitan areas outside Northwest Arkansas for care.
Highlands Oncology’s expansion reflects regional healthcare trends emphasizing outpatient cancer treatment and multidisciplinary care models designed to improve patient outcomes while managing costs. This aligns with national healthcare shifts favoring integrated centers offering comprehensive services in a single location.
The project also represents a significant construction investment in Rogers, expected to generate numerous jobs during the building phase and contribute to the city’s economic diversification. The company has engaged local contractors and suppliers in the development process, further anchoring the facility’s impact in Benton County.
Residents and patients seeking more information about the upcoming Rogers Cancer Center can expect Highlands Oncology to provide updates as construction progresses. The opening will mark a new stage in the region’s healthcare landscape, positioning Rogers as a key hub for cancer treatment in Northwest Arkansas.
Source: Talk Business & Politics
